Toss Launches ‘Foreigner Bridge Crew’ Marketing Competition

• Toss expands efforts to improve financial access for foreign residents in Korea through a hands-on marketing competition focused on driving real user engagement.
• Selected participants to develop and execute marketing strategies with mentorship from Toss, with top teams receiving stipends and prizes of up to KRW 2 million.

Toss announced the launch of the “TOSS FOREIGNER BRIDGE CREW,” a hands-on marketing competition that allows participants to develop and execute real-world strategies.

As a leading fintech platform in Korea, offering services such as payments, money transfers, and personal finance management, Toss is building on its ongoing efforts to improve financial accessibility for foreign residents through this competition.

Toss has introduced multilingual support, enhanced its onboarding and identity verification systems, and recently expanded its international remittance service to 50 countries through a partnership with cross-border payments provider SentBe.

As part of the competition, participants will analyze the foreign resident market in Korea and design marketing strategies aimed at attracting new users and driving user adoption. Selected teams will execute their ideas with guidance from Toss mentors, gaining hands-on experience while testing their strategies in a real business environment.

The competition is open to individuals aged 19 or older residing in Korea, regardless of nationality. Applicants may apply individually or in teams of up to six. Selected teams will receive a stipend and an official certificate of completion. Based on performance, one team will be awarded the grand prize of KRW 2 million, one team will receive KRW 1 million, and three teams will each receive KRW 500,000. Applications are open through April 5, with more details available on Toss’s official Instagram channel.

“This competition is designed to give participants hands-on experience in executing real projects while gaining a deeper understanding of diverse user perspectives,” a Toss representative said. “We hope this effort will also help more users naturally engage with our services.”

Meanwhile, Toss continues to expand services tailored to foreign residents, including international remittances, expense and income tracking, and access to administrative services such as issuing official documents and applying for medical expense reimbursements. Through Toss Pay, users can also make online and QR payments, as well as in-store payments using its facial recognition-based service, FacePay.