Toss Surpasses 1,000 Partner Mini Apps on Its “Apps in Toss” Platform

• Milestone achieved just seven months after official launch, averaging 4.8 new services per day
• 95% of partners continue operations, emerging as a “gateway to entrepreneurship” for developers

Toss announced that the number of partner mini apps on its mini app platform “Apps in Toss” has surpassed 1,000.

The milestone comes just seven months after the platform’s official launch in July, and about ten months after the first mini debuted within the Toss app. Since the official launch, an average of 4.8 new mini apps have been added to the Toss ecosystem each day.

The early growth of Apps in Toss was led by the gaming sector. The convenience of instant execution, without requiring a separate app download, has resonated strongly with game developers, fueling a string of success stories. One notable example is Manababa, the developer of the game Doldoldi. Facing financial difficulties and even considering closing its office at the time, the company rebounded after partnering with Apps in Toss, surpassing KRW 210 million in monthly revenue and gaining new momentum for growth.

The non-gaming sector is also expanding rapidly. Non-game mini apps now account for more than 60% of the total, spanning a wide range of categories including lifestyle, health, and AI. Notable examples include an indie developer who launched 20 services using “vibe coding” technology, which enables code implementation through natural language descriptions, as well as a solo developer who released five mini apps within a single month and generated KRW 25 million in monthly revenue. These cases highlight Apps in Toss as a viable gateway to entrepreneurship.

Beyond simply expanding its partner base, the platform has also demonstrated meaningful results in terms of service sustainability. Over the past ten months, 95% of partners that joined Apps in Toss are still actively operating their services. This strong retention rate underscores the platform’s ability to address one of the biggest hurdles in app development and entrepreneurship - acquiring an initial user base - while providing a stable foundation for growth.

“In the case of the recently viral ‘Dubai Chewy Cookie Map,’ everything from partnership discussions to mini app development and launch was completed in just one day,” said a Toss representative. “We will continue building an ecosystem where anyone with an idea can quickly and easily launch an app, helping foster an environment where entrepreneurship is more accessible than ever.”