First offline seminar with Toss Shopping sellers … sharing operational strategies and advertising tips
Toss Commerce Leader Woongdo Park presents Toss Shopping's growth journey and future vision

Viva Republica, the operator of the financial super app “Toss,” announced that it had successfully hosted “Connection Day,” its first in-person seminar for Toss Shopping sellers.

This was the first offline event organized by Toss exclusively for Toss Shopping sellers. Held under the slogan “Moving Forward, Together with Toss Sellers –  Connection Day,” the event focused on strengthening the “connection” between Toss Shopping and its sellers. The event took place on May 21 at Factorial Seongsu in Seongsu-dong, Seoul, with around 90 participating sellers.

The program consisted of two main sessions: A keynote session to share Toss Shopping’s operating strategies and future direction and a networking session that enabled direct communication between sellers and the Toss Shopping team.
In the opening keynote, Woongdo Park, Toss Commerce Leader, presented "Vision for Moving Forward, Together with Toss Sellers,” outlining the platform’s growth journey and its future roadmap. He emphasized upcoming strategies focused on UX innovation on personalized shopping experiences, seller-friendly policies, and product expansion. In the following session, Product Owner Hyungsun Kim and Technical Product Owner Jiwoo Park shared insights into exclusive seller support services offered by Toss Shopping, as well as optimization tips for managing ad products.
Merchandising Directors from various product categories were also present, offering one-on-one consultations with sellers. These discussions provided tailored guidance on product operations and strategies for boosting sales performance.
“Hearing about Toss Shopping’s vision and growth strategy made me realize that this is more than just a sales platform—it's a true partnership,” one participating seller said. “I especially appreciated the one-on-one consultation with the team, where I was able to get tailored consultations suited to my products.”
“It was a meaningful opportunity to meet sellers in person, hear their honest feedback, and explore ways to strengthen our partnership,” Woongdo Park concluded. “We’ll continue to prioritize seller-centric thinking to build a sustainable and healthy commerce ecosystem.”


First offline seminar with Toss Shopping sellers … sharing operational strategies and advertising tips
Toss Commerce Leader Woongdo Park presents Toss Shopping's growth journey and

# Connection Day

Toss Hosts the First Offline Seller Seminar, “Connection Day”