Toss Joins “Korea Indie Game Dev Camp” as Strategic Partner

• Supporting commercialization and global expansion of indie games in collaboration with the Korea Creative Content Agency
• Strengthening the HTML5 game ecosystem through “Apps in Toss”
• Leading a win-win model in the IT industry by building a healthy digital ecosystem that grows with creators

Toss announced that it will participate as a strategic partner in the “Korea Indie Game Dev Camp,” a multi-stage competition designed to discover and support promising indie game projects. Through this initiative, the company aims to help early-stage startups and aspiring entrepreneurs overcome commercialization challenges while contributing to the growth of Korea’s indie game industry.

The program, led by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA), seeks to enhance the competitiveness of the indie game sector and strengthen the overall growth of Korea’s gaming industry. Through a phased selection process, it identifies early-stage startups and aspiring entrepreneurs with creative ideas and provides structured support—from development and commercialization to potential investment opportunities.

Despite strong creativity and technical capabilities, many indie game developers face structural challenges such as limited funding, insufficient marketing capabilities, and constrained global networks, preventing them from achieving full-scale launches and stable operations. Toss plans to address these barriers by supporting developers in achieving sustainable market entry.

In particular, Toss will focus on helping HTML5-based game developers overcome technical and operational limitations while strengthening their commercialization capabilities. The company will provide systematic marketing support to help developers acquire users and will expand collaboration opportunities through networking initiatives. Additionally, Toss will actively explore investment opportunities for high-potential games, aiming to drive tangible commercialization outcomes and broaden the user base for indie games.

Previously, Toss signed a memorandum of understanding (MOU) with KOCCA at the “Korea Indie Game Showcase 2025” in December last year to support the expansion of the HTML5 game ecosystem in Korea. This latest initiative represents a concrete extension of that partnership.

Toss has been leading a model of mutual growth and collaboration in the IT industry, delivering measurable outcomes. Its mini-app platform, “Apps in Toss,” surpassed 1,000 partner mini-apps since its official launch last July.

Notably, the gaming category accounts for approximately 50% of all mini-apps on the platform, making it a key driver of early growth for “Apps in Toss.” Its instant-play structure, which allows users to access games without separate app downloads, enhances user convenience and aligns closely with developer demand. For example, Manababa, the developer of the game Doldoldi, surpassed KRW 210 million in monthly revenue after partnering with “Apps in Toss,” overcoming financial difficulties and gaining new momentum for growth.

The platform has also demonstrated strong partner retention. Approximately 95% of partners that joined “Apps in Toss” over the past 10 months continue to operate their services. This is attributed to reduced marketing burdens and improved early user acquisition, which have positively impacted the survival rate of early-stage startups. “Apps in Toss” provides marketing solutions free of charge after game launches, allowing developers to focus on enhancing the quality of their content.

“Toss will continue to provide meaningful support to help indie game developers with innovative ideas successfully enter the market and expand to the global stage,” said a Toss representative. “Guided by our user-first philosophy, we will continue building a healthy digital ecosystem that grows together with creators.”