Toss Hosts Third Annual “Blue Wonderland” Conference for Ad Agencies

• The 3rd annual conference attracts approximately 300 Ad agency representatives … twice the size of last year
• Highlights strategic collaboration and success cases between Toss Ads and partner agencies

Viva Republica, the operator of the financial super app “Toss,” announced that it successfully hosted its “Blue Wonderland” conference, bringing together key partner agencies of its advertising service, Toss Ads.

Now in its third year, Blue Wonderland is a large-scale networking event designed to share strategic insights and collaboration cases between Toss Ads and its partner agencies. First launched in April 2024, the event had been receiving positive responses. This year’s event was organized to express appreciation for partner agencies that have worked with Toss over the past six months and to further strengthen partnership. Around 300 Ad agency representatives participated in this year’s event, which is more than twice the number from last year.

The conference took place on May 28 at Crest72, Seoul, and around 50 agencies participated, including Nasmedia, MezzoMedia, and Incross. Key Toss executives such as Kyuha Kim (CBO), Hyungbin Kim (Ads & Benefits Leader), and Sun Hwa Choi (Head of Ads Business) delivered presentations outlining Toss Ads' vision, growth strategy, and future positioning in the advertisement market.

Kyuha Kim emphasized that Toss Ads is one of the fastest-growing businesses within Toss, and highlighted Toss Ads’ unique user behavior data driven strategy. Hyungbin Kim focused on the platform’s growth journey, its transformation into a strategic media channel, and communication and trust building with agency partners.

As a success case, a representative from THEBLACKLABEL shared the K-POP girl group MEOVV’s comeback campaign case. The campaign focused on cat-related keywords and targeted teen audiences. With precise targeting using Toss’ first-party data, the campaign saw significantly higher engagement and conversion rates compared to placement centered ad campaigns.

The event also featured interactive programs such as live Q&A sessions and targeting games where agency practitioners could experience and better understand Toss Ads product’s core functions and its roadmap. On-site networking opportunities also facilitated peer-to-peer knowledge sharing and laid the foundation for future collaborations.

“Blue Wonderland helped me gain a clearer understanding of how Toss Ads is designed and operated,” one agency participant said. “It was also a great opportunity to exchange insights with other agencies.”

“In just two and a half years since launching our advertising business, Toss Ads grew rapidly,” a Toss representative stated. “We will continue to work closely with our partners to deliver more innovative advertising experiences.”